Norm Hein
Canoe Codger
I am going to start promoting WCHA more in my area, Tennessee/Kentucky. So I have been searching through old threads about this to try and see what I can do to help. I have learned a lot from them and will try some of the suggestions. My son is 28 yrs old so I thought I would pick his brain and see what might catch a younger persons attention. He related that his crowd is all about branding. Patagonia, Yeti, Orvis,,, you get the picture. So there is the big picture of branding and then there is the micro picture. I want to talk about the micro. Meaning, just the merchandise side of it. Advertising that people pay us money for to advertise our Association for us. Hats, shirts, stickers and so on. I told him we have that and asked him to take a look at our online store and let me know his thoughts. Well after grounding him (I wish I still could) for saying negative (constructive) things about it I stepped back and took a look at what he was saying. Here are some of his observations.
*Not near enough stuff.
*The Logo although descriptive is not eye catching. Keep the old one but come up with a contemporary (for lack of better word) one.
*Need more choices of stickers. Simpler logo. Stickers go on everything young folks have.
*Need a wide variety of hats and shirts. Even if they don't buy (subscribe) what you sell they want to ware cool clothing that makes people think of them in a certain way.
So there are a couple of conversation starters.
By the way, I have worked with a couple of all volunteer organizations and I can easily say this is the best I have been associated with. So please don't take any of this as criticism of anyone's efforts. It's not.
Norm
(Location undisclosed until I see the reaction of ones who read this)
*Not near enough stuff.
*The Logo although descriptive is not eye catching. Keep the old one but come up with a contemporary (for lack of better word) one.
*Need more choices of stickers. Simpler logo. Stickers go on everything young folks have.
*Need a wide variety of hats and shirts. Even if they don't buy (subscribe) what you sell they want to ware cool clothing that makes people think of them in a certain way.
So there are a couple of conversation starters.
By the way, I have worked with a couple of all volunteer organizations and I can easily say this is the best I have been associated with. So please don't take any of this as criticism of anyone's efforts. It's not.
Norm
(Location undisclosed until I see the reaction of ones who read this)